The ATLWOOD Activation was a cinematic celebration of Atlanta’s rise as the “New Hollywood” — an electrifying project created in partnership between Atlanta Falcons, AK‑08, and the ATLWOOD® movement. It spotlighted ATL’s booming film landscape inside Mercedes-Benz Stadium, paying homage to the city’s status as a cultural powerhouse
The Vision
ATL as the “New Hollywood” – Inspired by the growth of greater Atlanta as a global film capital, the ATLWOOD Activation captured the vibrancy and optimism fueling the entertainment boom
Hollywood-inspired Experience – visually designed production flair, crafting cinematic scenes, immersive visuals, and film-set style backdrops to transport guests to a movie-making world on Falcons game day.
Falcons Brand Integration – Converts Mercedes-Benz Stadium into ATLWOOD Studios: key brand moments featured the Falcons on film-style cameras, red-carpet aesthetics, and star-studded athlete cameos.
